What is CPA?

CPA or Cost-Per-Action is a term that more and more internet maketers are trying to become familiar with. CPA in a nutshell is when a publisher draws targeted traffic towards an advertising campaign. The publisher, in turn, gets paid by the advertiser for every new lead generated.

The traffic can be directed to the offer in a number of ways:

• Organic Search Traffic
• PPC
• Viral Videos
• ETC....

CPA networks were created to provide a easier avenue for publishers to access several different advertisers. The publisher enrolls with a CPA Network (or many CPA Networks) and is assigned an affiliate manager. The affiliate manager directs the publisher to the best campaigns available to suit their needs.

In the end, the advertiser pays the CPA Network, the CPA Network pays the publisher, and the advertiser ends up with a valuable lead to market their product to.